Key Account Management – RAIN Group

Selling more to existing accounts is one of the most profitable ways to grow sales. RAIN Group’s Key Account Management training will teach your team a proven process to systematically grow accounts. Learn more: https://raingrp.com/KeyAccountManagement

In the Key Account Management program, your team will learn how to:

* Build strategies and plans to grow your key accounts
* Select accounts with the greatest growth potential, and stop wasting their time on those with low potential
* Construct a key account team poised to maximize success
* Lead Value Lab sessions internally and with accounts for value discovery, connection, and co-creation
* Develop enterprise-level relationships and foster those relationships for the greatest success
* Craft strategies to protect accounts from competitive threats
* Set the agenda and get your project at the top of the buyer’s priority list
* Identify needs from the buyer’s perspective, strengthening and deepening your ability to create value

The Results
RAIN Group helped one client make a fundamental shift in the psychology of their relationship management team. They haven’t missed target for 15 consecutive months and are regularly at 150% of their number.