Master | Psychology: Social Influence | University of Amsterdam

Many organisations and companies benefit from effectively influencing the behaviour of citizens or consumers: Public health agencies try to stimulate people to exercise regularly, advertising agencies try to increase sales of a particular product, and municipalities try to discourage littering…

Master | Psychology: Social Influence | University of Amsterdam

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Many organisations and companies benefit from effectively influencing the behaviour of citizens or consumers: Public health agencies try to stimulate people to exercise regularly, advertising agencies try to increase sales of a particular product, and municipalities try to discourage littering in parks. But how can we develop a strategy that is effective in achieving these goals?More info: uva.nl/msc-social-influence

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